What Is Virtual Home Staging?
When it comes to marketing and selling homes, staging can make all the difference. First, homes that are professionally staged always photograph better because the photographer can freely compose each image in the best light without needing to adjust for clutter. Second, staging can boost buyer interest, potentially leading to a higher closing price. Finally, a commitment to staging can help sellers stay motivated to de-clutter, making showings more productive.
Recently, some agents have turned to virtual staging, which uses computer imaging technology to create realistic listing photos that appear staged, even though the property is not. Photos of empty rooms are transformed during post-processing, and the results are more realistic than ever.
Here are some samples from a recent project of ours:
Pros
- Less expensive than traditional staging
- Less labor-intensive
Cons
- Sometimes viewed as misleading
- Buyers may be disappointed when they see the space in person
Ultimately, the decision often comes down to your primary marketing objective and selling style. If your main goal is to generate interest online, virtual staging can deliver dramatic photographs that attract more attention and drive more leads. If you’re focused on delivering an in-person experience that helps buyers feel the home’s potential, traditional staging is likely a better fit.
In any case, virtual staging is a smart tool to help buyers visualize a space, sell homes more quickly, and present yourself as an agent who goes the extra mile during your next listing appointment.