Photography

Details: Written by: Travis; Created: 24 April 2021; Last Updated: 28 June 2022; Hits: 758

What is Virtual Home Staging?

When it comes to marketing and selling homes, staging can make all of the difference. First, Homes that are professionally staged always photograph better because the Photographer will be able to freely compose each image in the best light instead of having make adjustments to avoid clutter. Second, it can boost buyer desire for the home, resulting in a potentially higher closing price. Finally, a commitment to staging can prevent procrastination when it comes to de-cluttering making showings more productive.

Recently some agents are turning towards virtual staging, which is defined as the use of computer imaging technology to create realistic listing photos which display a stage home even though the property is not actually staged. Photos of empty rooms are transformed during processing and the results are more realistic than ever.

Here are some samples from a recent project of ours:

PROS:

Less expensive than actual staging

Less work than actual staging

CONS

Sometimes characterized as deceptive

Buyers could be disappointed when they visit in person.

Oftentimes decisions like this come down to one’s primary objective and selling style. If your primary motivation is to generate interest on the home online, then Virtual Staging will provide dramatic photographs to drive more leads and get more attention in that space. If you want buyer to truly experience a home’s potential when they visit your open house or walk through with their agent, you would be better served by traditional home staging.

In any case, it’s smart to consider this investment in your listing inventory a helpful tool to help buyers visualize the space, sell the home more quickly and brand yourself as an agent that goes the extra mile when you are at your next listing presentation appointment.

Details: Written by: Travis; Created: 10 March 2021; Last Updated: 28 June 2022; Hits: 1047

People love twilight photography. When used as the primary “hero" image, your Real Estate listing will truly stand out from the crowd. The issue I’ve had with twilight shoots has always been the return on investment. An additional visit to shoot during twilight can be costly for just a few images. Most don’t realize that shooting twilight takes about as long on site as shooting an entire home and often times we use quite a bit of mosquito repellent!

Actual Twilight Samples:

To make twilight photos for Real Estate more accessible to those on a budget and not keep me out past my bedtime, we’re excited to offer Virtual Twilight Shoots. You’re probably thinking, Travis, what the heck is a virtual twilight shoot? A virtual twilight photo is simply a special image captured during the day with a twilight effect applied to that image during processing.

Virtual Twilight Samples:

We offer both actual twilight and virtual twilight shoots here at KPV. An actual twilight shoot will run you around $200 for 2 or 3 images. Virtual twilight is only $25 per image. One or two is plenty. Ask me about a Virtual Twilight image at your next new listing!

Details: Written by: Travis; Created: 03 February 2021; Last Updated: 28 June 2022; Hits: 551

Architectural Photography or building photography is generally defined as photos focusing on building exteriors or building interiors as well as bridges, other structures. I see it as an opportunity to look at it from a different perspective and that means using multiple lenses. Zeroing in on the kitchen and bathrooms provides us with the artistic space to fill the frame differently or experiment with new perspectives rather than providing all of the context that a residential real estate photo shoot requires.

Commercial Photography

Commercial Photography is not as easy to define. Loosely it is a term used to define a photographer employed by a company to promote their product or service. A tighter definition by some photographers is that commercial photographs are different due to the intention behind the shot. This may sound a little abstract, but there certainly is a different feel to shooting a commercial project. I just can’t put words to it at this point, but I digress. I am simply trying to add some additional context to a photography project with less context than I am comfortable with. Weird right?

Architectural and Commercial Photography Project Spotlight - Kitchen & Bath Specialists

I recently had the pleasure of working with Pamela Molinaro with Kitchen & Bath Specialists. They specialize in custom kitchen and bath cabinetry, countertops, plumbing fixtures, lighting and hardware. With over 20 years of experience making homes look beautiful and homeowners happy, we couldn’t resist shooting some commercial photography of their completed projects in an architectural style.

It was exciting to take the focus down a level to get up close and personal with detailed photos of some recent kitchen and bathroom renovation projects they have completed in Tavernier and Islamorada. I can see how architectural photography projects are alluring to photographers. I already have my eye on another lens and have some fresh ideas on how to improve and apply what I learned from this shoot to future real estate photoshoots and especially cinematic videos.