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In anticipation of Halloween ~ a Frankenstein creation of my own for your viewing pleasure!
Last week we shot 215 Jerome Avenue in Islamorada for Keith Allen at Century 21 Island Life TheRealKeys.com. Keith always wants the works, but the home was unfurnished and the main feature was really its location near the Islamorada Arts and Cultural District. No, the Caboose doesn’t come with the house. Funny side story...I actually lived on that street when the Caboose was delivered and it was quite the spectacle. Late one night in March of 2013 everyone in the Neighborhood put down their beers or whatever to behold the second coming of Henry Flagler clickity clacking right by our humble windows down Jerome Avenue. One neighbor thought he was hallucinating. This is a photo from the next day, when they were transferring the Caboose from the truck to the small section of railroad tracks behind this very home.
Anyway, we ended up shooting the photos, Matterport 3D scan and some aerial video that day. Since I had some extra time, I shot some ground based video throughout the art district to add to this as well as other videos. When I returned to the office, I regretted not shooting video for the inside of the home, but realized that the Matterport might just have what I needed to round out the property video with some interior motion shots and this is the finished product.
Perfect for Dark Homes with a View
It’s always a challenge to balance the interior and exterior light, especially when shooting video and everybody knows I hate blown out or faked out window views. I think that for a dark home with dark ceilings, using the Matterport to generate the interior video, is awesome way to create the perfect cinematic video to effectively market that type of property both inside and outside at an affordable price.
New Marketing Support Tools on the Horizon
We're probably going to have to come up with a new package for this hybrid and we just received a new 3D Marketing Kit which I will use to become a Zillow Certified Photographer. I’m excited to finally have a direct line to a technical support person at Zillow that will help me provide and be knowledgeable about the media types rewarded by Zillow.com and will enable me to maximize the exposure for our clients marketing on Zillow.com
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Matterport™ or Cinematic Video
So my good friend Beth recently sold her oceanfront home. We swim together for exercise several times per week. Her Realtor, Holly Hight at Island Equity Real Estate hired me to do photos, video and a Matterport, so Beth got to see me shooting all of the different types of cameras and then how Holly used the products to sell her house. Beth absolutely loved the Matterport and reached out to me thinking that it would be a great tool for the local school for fundraising, recruitment, and to show progress on their new school building
Choosing Video
I was all for it! After chatting with her a bit, first I learned that they wanted to use it for a long time and really needed more flexibility for custom brand messaging and color customization. Secondly, they wanted it to be very simple to use. Finally there were a couple of areas in the school that we wanted to avoid. Real Estate Videos work best for large, bright homes with amazing outdoor spaces. There are endless options for customizing cinematic videos. It is truly a custom commercial for the property allowing you to focus on the most captivating features of the home. We can shoot around undesirable elements, cut, splice and even reverse video clips. We can shoot day or night and add music and or voice over.
Considering Matterport
Matterport is an awesome tool when you know how to use it. It is highly customizable within a few specific parameters and empowers the user to completely determine their experience. They choose the sequence and navigate at their own pace. It even allows for measuring walls and openings. We can add pop up specifications about appliances and more! Matterport is primarily for shooting indoors, but when the lighting and weather is right, outside shooing and mapping is possible. Today’s project was a Matterport scan done on a recently sold home, so the interior designer can quickly get to work on planning, but that is Travisable for another day. Stay tuned!
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Up There - Marathon, Florida Keys
I’ve been living in the Keys now for nearly 20 years. Most people simply assume they are all are very flat and very low. However, being from West Virginia originally, I pay attention to topography and have discovered some higher up spots in the Keys at least in the context of South Florida, which I would describe as 11-17 feet above sea level standing on solid coral rock.
Anyway, I rolled up on a neighborhood of ground level homes in Marathon at high tide and felt a bit higher than usual, then I noticed several steps up down to the dock from the home and started to get altitude sickness! The owner and I had a good laugh. He claimed it was one of the highest spots at ground level in Marathon and would have to concur with him. The solar panels on the roof generate enough power to run the entire home, so this home keeps on trucking even when the power goes down. Love it!
Here is one of the aerial photos from this shoot. Commercial drone photo flights this close to Marathon Airport require special unlocking codes and I find that monitoring the common traffic advisory frequency on an aircraft band radio is an extremely helpful addition to visually scanning the skies.