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How we use Real Estate Videography to help grow your Real Estate Business
When it comes to creating that wow factor for prospective clients looking to list their luxury home in the Florida Keys, two things come to mind, magazine covers and videography. These types of high end specialized marketing actively seek buyers by capturing and keeping their attention in the sea of online listings.
In today’s competitive market, there are at least 5 Realtors for every home for sale, so getting that new listing really comes down to going the extra mile. What are you willing to do that your competitors are not willing to do to win that listing? All Realtors belong to the local MLS and most have a marketing plan. Some hire a professional photographer and consistently invest in marketing to stand out from the crowd by actively market a property to qualified buyers. Top agents do even more to sell homes quickly and at the best price.
So what can you do when you already have basics like professional photos, marketing plan and network in place? Top agents know how and when to suggest additional content like video or niche marketing and have the resources to provide and distribute it when appropriate. If you are presenting head to head with other top agents in our market, try offering a professionally produced property video to win that next new listing!
Here are some real estate videos recently produced by KPV in the Florida Keys.
Islamorada Condo Listing Video
Single family home video on Big Pine Key
Real Estate marketing video used for multiple condos for sale in Key Largo
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What is Virtual Home Staging?
When it comes to marketing and selling homes, staging can make all of the difference. First, Homes that are professionally staged always photograph better because the Photographer will be able to freely compose each image in the best light instead of having make adjustments to avoid clutter. Second, it can boost buyer desire for the home, resulting in a potentially higher closing price. Finally, a commitment to staging can prevent procrastination when it comes to de-cluttering making showings more productive.
Recently some agents are turning towards virtual staging, which is defined as the use of computer imaging technology to create realistic listing photos which display a stage home even though the property is not actually staged. Photos of empty rooms are transformed during processing and the results are more realistic than ever.
Here are some samples from a recent project of ours:
PROS:
Less expensive than actual staging
Less work than actual staging
CONS
Sometimes characterized as deceptive
Buyers could be disappointed when they visit in person.
Oftentimes decisions like this come down to one’s primary objective and selling style. If your primary motivation is to generate interest on the home online, then Virtual Staging will provide dramatic photographs to drive more leads and get more attention in that space. If you want buyer to truly experience a home’s potential when they visit your open house or walk through with their agent, you would be better served by traditional home staging.
In any case, it’s smart to consider this investment in your listing inventory a helpful tool to help buyers visualize the space, sell the home more quickly and brand yourself as an agent that goes the extra mile when you are at your next listing presentation appointment.
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We’ve been getting more calls for floor plans lately, so I wanted to try to explain some of the Floor Plan creation tools that are available to us in our Real Estate Market here in the Florida Keys. Buyers and Sellers ask for them often and it is a robust piece of listing content that makes it easier for a buyer to be informed and helps get your listing sold or rented more quickly.
Our local Board of Realtors (FKBR) through their relationship with FLEX is now offering floor plans for $29 each delivered next day. Anyone can create them with a smart phone, app and software. After creating an account and downloading the FloPlan app to your phone, one is able to scan the listing with the phone (in 10-20 minutes) and submit it, along with $29 to get a floor plan. This is an affordable option, especially for tech savvy Realtors and listings without Matterport 3D Tours. The FloPlan Floor Plan is nearly identical to the basic floor plans included with a Matterport 3D scan but without having to actually purchase a Matterport tour or perform one on your own. Here is a Matterport Floor Plan sample for reference.
